How Data Cleansing works in the Sales Navigator Leads Scraper?

Many LinkedIn profiles have emojis, special characters, or extra punctuations and words directly inside the name.

For example:

• “🚀 Thomas Vidaurre”
• “Harvey Castro, MD, MBA”
• “Erkeda DeRouen, MD, CPHRM ✨”

This looks normal on LinkedIn, but it creates problems when you export leads into a dataset. Unclear names cause:

• Issues when matching names with CRM records
• Trouble enriching data
• Broken spreadsheet formulas

To solve this, Lobstr.io includes a built in Data Cleansing feature in the Sales Navigator Leads Scraper.

What does Data Cleansing do?

Data Cleansing removes everything that is not part of a person’s real name.

This includes:

• Emojis
• Decorative symbols
• Unicode characters
• Extra punctuation
• Professional suffixes, certifications/degrees etc

The result is a clean Full Name, which Lobstr then splits into a clean First Name and Last Name.

This gives you a usable dataset for outreach, CRMs, enrichment, and segmentation.

Do I have to enable it?

No. Data Cleansing is always active for all Sales Navigator leads. There is no toggle, no setting, and nothing to configure. It works automatically for every profile you scrape.

Does it cost credits?

No. Data Cleansing does not use any additional credits. You only pay for the leads you collect and for any email or phone enrichment you choose to enable.

Does it affect phone or email enrichment?

Yes, in a positive way.

Clean First Name and Last Name make it easier for enrichment systems to match the right person, which reduces mismatches and improves overall enrichment accuracy.

Does it remove middle names?

No. Middle names stay exactly as they are.

Data Cleansing removes titles, degrees, emojis, and extra symbols, but it does not delete or alter real name components.

What happens if the name is written in ALL CAPS?

If a profile name is written in uppercase, Data Cleansing automatically fixes the casing.

You always get a properly formatted name in your output file, even if the original profile uses all caps.

Updated on: 20/11/2025